Privacy policy

Privacy Policy (B2B)

Last updated: March 18, 2026

1. Scope
This Privacy Policy applies exclusively to business customers (entrepreneurs) using our online store, www.earthpositivefuture.com. We do not collect or process personal information from private consumers.

Gaia Licenced Apparel Ltd, trading as Earth Positive Future, operates this store. Earth Positive® is a registered trademarks of Continental Clothing Co. Ltd and is used under licence.

2. Data Controller
Gaia Licenced Apparel Ltd
The Black Church, St. Mary’s Place
Dublin D07 P4AX, Ireland
Email: sales@earthpositivefuture.com
Telephone: +353 1 513 6673

For the purpose of applicable data protection laws, we are the data controller of your personal information.

3. Personal Information We Collect
We collect personal information that identifies or can reasonably be linked to you, including:

  • Contact information: name, business address, billing/shipping addresses, phone number, email.

  • Account information: username, password, security questions, preferences, settings.

  • Financial information: payment details, transaction history.

  • Transaction information: orders, returns, exchanges, or other business transactions.

  • Communications: messages with customer support or other inquiries.

  • Device and usage information: IP address, device/browser info, interaction with our services.

We do not collect or store anonymous or de-identified data in a way that identifies private consumers, as our platform is strictly B2B.

4. How We Collect Your Data

  • Directly from you: when creating an account, placing an order, or contacting us.

  • Automatically via the Services: through your device, cookies, and similar technologies.

  • From service providers and partners: who process personal data on our behalf or enable business operations.

5. How We Use Your Personal Information

We use your personal information for business purposes only, including:

  • Provision of Services: processing orders, arranging shipping (from our warehouse in Poland), handling returns or exchanges, maintaining your account, and customising your business shopping experience.

  • Business Communications: sending product updates, wholesale offers, or service notifications.

  • Security & Fraud Prevention: authenticating accounts, securing payments, preventing unauthorised or fraudulent activity.

  • Legal Compliance: complying with applicable law, investigations, or enforcement of our Terms & Conditions.

6. How We Share Your Personal Information

We may disclose personal information to:

  • Shopify and service providers: including payment processors, IT management, shipping, and analytics providers.

  • Business partners: for wholesale communications or service delivery.

  • Affiliates or corporate group entities: for operational or legal purposes.

  • Legal obligations or business transactions: such as mergers, compliance, or enforcement of rights.

Transfers outside the European Economic Area or the UK rely on recognised mechanisms, such as Standard Contractual Clauses, unless the destination provides adequate protection.

7. Marketing and Opt-Out

Marketing communications are strictly B2B, including product updates and wholesale offers.
You may opt out of marketing communications at any time via links in emails or by contacting us.

8. Security and Retention

We implement industry-standard security measures, but no system is completely secure. Personal information is retained only as long as necessary to provide services, comply with legal obligations, or resolve disputes.

9. Your Rights (B2B Customers)

Depending on your location, you may have rights including:

  • Access & Correction: request access to and correction of your data.

  • Deletion: request deletion of your personal information.

  • Portability: request transfer of data to another controller.

  • Objection/Restriction: request restriction of processing for specific purposes.

  • Withdrawal of Consent: withdraw any previously given consent.

Requests can be made via sales@earthpositivefuture.com

We may require verification of identity before processing.

10. Children

Our services are exclusively for business customers. We do not knowingly collect personal information from children.

11. Third-Party Websites and Links

Our website may contain links to third-party sites. We are not responsible for the privacy or security practices of those sites. Any information shared on third-party platforms is subject to their policies.

12. Changes to This Privacy Policy

We may update this Privacy Policy for legal, operational, or regulatory reasons. The revised version will be posted on the website with the updated “Last updated” date.

13. Contact

For questions, complaints, or requests regarding this Privacy Policy or your personal information, contact us at:

Gaia Licenced Apparel Ltd
The Black Church, St. Mary’s Place, Dublin D07 P4AX, Ireland
Email: sales@earthpositivefuture.com
Phone: +353 1 513 6673