Earth Positive’s best-selling ‘Signature’ EP01 Earth Positive® T-shirt has been a standout original since its launch in 2007.

The EP01 Classic unisex T-shirt was first created in 2007 and set a new benchmark at the time: a 100% organic cotton T-shirt, responsibly produced under Fair Wear Foundation auditing, and independently verified by The Carbon Trust as having a 90% lower carbon footprint.

Since then, Earth Positive® has remained at the forefront of ethical and sustainable apparel manufacturing. The brand continues to drive progress through initiatives such as its Living Wage programme and was among the first globally to achieve the highest environmental standards under the Detox to Zero wastewater scheme.

The EP logo size tab, placed at the centre back of the garment, serves as a mark of authenticity and quality. Acting as a built-in communication tool, this label adds value for both retailers and end users by clearly conveying the garment’s verified ethical and sustainable credentials, reinforced by the distinctive Earth Positive® green tick.